Sweetness for All

You know that moment when the mithai box comes around and suddenly everyone's "too full"? Yeah, we don't buy it either. We all want that bite of kalakand or kaju katli—we just don't want the sugar crash, lactose bloat, or guilt that follows.

That's where Not So Meetha comes in.

We remake the mithai you love—without refined sugar, dairy, gluten, or fake stuff. Just real ingredients, smart swaps, and lots of care.

We're not here to preach. We're here so everyone—your vegan friend, diabetic dad, gluten-free aunt, and you—can enjoy sweets without compromise.

Because weddings need rasgulla, Diwali needs ladoos, and you deserve that second piece of barfi.

Not Too Sweet, But Just Right. No Guilt. Just Mithai.

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Sugar-Free Kaju Katli
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Natural & Research-Backed

Made with natural & research-backed alternatives for sweetness and flavor.

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No Added Sugar & Dairy

Free from added sugar and dairy — crafted for everyone.

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Inclusive & Authentic

Crafted for all, without compromising on taste or tradition.

Shop Our Collection

Make your celebrations truly inclusive!

Explore our handcrafted collection:

Sugar-Free Kaju Katli
Sugar-Free Kaju Katli

Creamy, smooth, and indulgent, minus the sugar spike.

Lactose-Free Coconut Laddoo
Lactose-Free Coconut Laddoo

Soft and nostalgic, made with plant-based milk.

Low-GI Rasgullas
Low-GI Rasgullas

Festival favorites, made diabetic-friendly.

Anjeer & Nut Barfi - Naturally sweetened with figs and dry fruits
Anjeer & Nut Barfi

Naturally sweetened with figs and dry fruits.