Growing up, we watched friends and family skip sweets during festivals—not out of choice, but because of diabetes, lactose intolerance, or lifestyle changes like going vegan. The guilt of eating sugar, or the pain of missing out, became too familiar.

We created 'Not soo Meetha' to change that.

Our mission is simple: bring traditional Indian sweets back to everyone's plate—vegan, sugar-free, lactose-free, gluten-free, and full of love. We're not just cutting out ingredients; we're adding inclusivity, innovation, and care.

Every ladoo, peda, or barfi we make is designed with real ingredients, guided by health, and inspired by celebration.

Because nobody should feel left out when the sweets are served.